New Drops in The Weeknd Merch Collection

The Weeknd’s merch game keeps moving like a seasonless drop machine — always dark, always graphic, and always with that XO mystique. If you’ve been watching recent releases, you’ll notice a tighter narrative: album, film, and tour blur into one merch story. Late,y the “Hurry Up Tomorrow” capsule and related After Hours/Til Dawn pieces have been the loudest noise, with tees, heavy hoodies, leather outerwear, and small accessories rolling out online and at pop-ups. These pieces aren’t just band tees anymore. They’re built and priced like collectible streetwear. 

What’s new in The Weeknd merch drops

The biggest new drop centers around the Hurry Up Tomorrow campaign — a limited capsule of graphic tees, long sleeves, hoodies, and a handful of premium items that nod to the album and the feature film. The color palette leans black-first with red and ivory accents, and graphics pull from the album art, Sao Paulo visuals, and retro metal-type logos for a gritty, cinematic feel. Rolling Stone and Billboard covered the collection when it launched, calling attention to the limited run and the vinyl/collector tie-ins that accompanied the clothing pieces. 

Where to buy the latest Weeknd merch

Official drops land primarily on  The Weeknd Merch online store and select pop-up locations; authorized retail partners sometimes stock capsule pieces too. Expect items to appear first on xo. store and then trickle to regional pop-ups or tour merch stands, where sizing runs and styles can sell out fast. If you want guaranteed authenticity, shop The Weeknd Merch first and only use third-party marketplaces for sold-out pieces or rare finds.

Quick note on international shipping and pop-ups

The Weeknd Merch ships worldwide, but sizes and stock vary by region. Pop-ups often carry exclusive merch variants and early-release items, so if you’re on tour dates, look for local pop-up announcements through official social channels. The pop-ups sometimes include rare items like leather jackets or specialty vinyl box sets that don’t always make it online.

Standout pieces from the new drops

From the Hurry Up Tomorrow lineup, a few pieces already became streetwear favorites: heavyweight cotton “Timeless” tees, long-sleeve logo shirts with sleeve graphics, a midweight hoodie with a stylized ‘Hurry Up Tomorrow’ chrome motif, and a premium embossed leather jacket that sits at the top of the price ladder. Prices in recent drops ranged broadly — small accessories under $30 and premium jackets approaching the high hundreds — which signals the merch is being positioned between fan gear and collectible fashion. 

Price brackets to expect

• Small items (bandanas, pins): ~$25–$50.

• Standard tees and longsleeves: ~$35–$110 depending on weight and graphic.

• Hoodies and heavier tops: ~$70–$200.

• Premium outerwear (leather, embossed pieces): ~$400–$800.
  This spread is typical now that artist merch sits on the same shelf as streetwear drops.
  

Sizing, quality, and materials

Pieces are built with streetwear staples — heavyweight 7.5 oz cotton for tees, mid- to heavyweight fleece for hoodies, and actual leather for the premium jacket options. Cuts trend oversized; the brand leans into roomy fits for a lived-in look that layers well over tees and long sleeves. Expect standard US/UK sizing on the The Weeknd Merch site, but check the size guide and product images carefully because merch often runs intentionally boxy to hit that stage-to-street vibe. 

How to style new Weeknd merch in streetwear fits

Wear the black “Hurry Up Tomorrow” tee with relaxed denim and a chunky runner for a classic look. Pair the graphic hoodie with tapered cargo pants and a leather bomber to balance the heaviness. If you scored the premium leather jacket, keep the rest simple: lightweight knit, slim black denim, low-top sneakers. Accessories matter here; a bandana or The Weeknd Merch beanie finishes the fit and signals knowledge of the drop without overdoing it. No need to overbrand — subtlety wins. (Styling tips are based on how collectors and streetwear heads are currently wearing the drops in public and on tour.)

Resale, authenticity, and how to avoid fakes

Once items sell out you’ll see them pop up on eBay, Etsy, and specialty resell shops. That’s normal, but watch for telltale red flags: blurry product photos, misspelled logos, inconsistent tags, and prices that seem too low for “official” stock. Always compare the tag, stitching, and label art to images from the The Weeknd Merch store. If in doubt, reach out to the seller for provenance and receipts. For premium pieces, authenticated resell platforms and community verification threads are safer bets than sketchy listings. 

Authentication checklist

• Compare garment tags to official XO photos.

• Check print placement and ink quality against site images.

• Confirm seller history and buyer feedback on marketplaces.

• Use authentication services for high-value jackets or rare items.
  

Limited runs, collector value, and when to buy

Pieces tied to album cycles, film releases, or tour exclusives tend to gain value. Hurry Up Tomorrow merch included vinyl bundles and collector’s editions that create scarcity, which turns simple tees into collector pieces. If you spot a piece you like and it’s still live on the XO store grab it. Resale prices often spike within weeks, especially after major performances or pop-up announcements. For long-term value, consider condition, edition size, and whether the piece has unique album/film tie-ins that hardcore fans will chase. 

The Weeknd merch and tech: NFC, NFTs, and the future of drops

Artist merch has been experimenting with tech to add utility: think NFC tags, limited NFTs, or unlockable content that ties a physical garment to a digital perk. The broader merch landscape has leaned into these tools to increase scarcity and fan engagement. While The Weeknd Merch’s recent Hurry Up Tomorrow drops focused on physical collectibles and vinyl tie-ins, the industry trend suggests we could see more hybrid drops that blend physical pieces with digital access or AR experiences in future releases. Stay tuned to official announcements for any such integrations. 

Best practices when copping Weeknd drops

Sign up for XO’s newsletter, follow official social channels, and set browser alerts for product pages. Drops move fast; sizes disappear quicker than graphics. If you plan to buy on release day, use autofill for shipping and payment. For pop-ups, get there early and bring cash if advised. For resale buys, factor in buyer protection, shipping insurance, and authentication services. Timing and patience pay off more than frantic bidding wars. 

Final Thoughts on New Drops in The Weeknd Merch Collection

The Weeknd’s merch sits at a nice crossroads now — it’s fan-first but fashion-aware. Recent drops like Hurry Up Tomorrow show how artist merch can tell a visual story across music, film, and tour life while still functioning as bona fide streetwear. Whether you buy to flex at shows or to build a small collectible closet, prioritize authenticity and fit. Cop pieces you’ll actually wear and rotate them into outfits that feel lived-in and real. That’s the whole point: merch that looks like it’s been through the night with you, not just something you hang on the wall.